How to Grow a Business, Even When Competition Is Fierce

Having started a new business, people get so involved in their day-to-day business operations that, even if they want to spend time to focus on the growth of their business, they can’t. This is even harder when you operate in a competitive niche. Some business owners may be focused, but they often lack a tactical plan for achieving it. Here are some proven ways to help small businesses grow and expand even when competition is high:

Identify the opportunities of marketing your product

One of the most important features for any business to become successful is to realize the opportunities available for marketing other products and plan their business activities accordingly.

Know your buyers

You should know that any business survives on its buyers. That makes it imperative for all businesses to identify their customers. It means knowing the type of consumers that could be interested in your product. Having done that, the next step is to assess the requirements of your clients. It is vital to remain in touch with your clients. You can do this through email, your website and personal discussions. You have to devise ways to prompt them to keep coming back to you for their requirements. You may provide incentives to your frequent customers by introducing discount programs from time to time. If you are successful in retaining your customers, your number of total customers will increase.

Choose the right personnel that can help your business grow

Whatever is the size of business, its growth largely depends on choosing the right people for taking its business to the next level. It means you need to look for people with leadership qualities, strength of character, capability and a clear vision of where they can take the company in a given timeframe.

Hire the services of a business advisor

The National Federation of Independent Business Education Foundation has put forward data that tells us that, during their operation, thirty percent of all small businesses lose money, thirty percent mange to break even and less than forty percent prove to be profitable. Reports available with the Small Business Administration tell us that fifty percent of all the small businesses fail by the end of their first year; thirty-three percent fail to succeed even at the end of two years, while almost sixty percent stop working by the end of four years. By hiring the services of a professional business advisor, you stand a very good chance of avoiding failure. The advisor helps to remain focused on carrying forward your business. He works with you in your expansion plans, as well as help to refine and redefine your goals. And his best and most valuable contribution comes by way of his making a frank and sincere assessment of where your business is heading to.

Set up a competitive culture

This refers to how your marketing team plans to remain competitive at all times. Small businesses that want to grow can gain the most by being competitive. Your marketing team should be directed to remain focused on growth, which is possible only when they understand and interpret the customers’ requirements with respect to your business. And, as a business owner, you need to empower your employees to fulfill those requirements. You’ll also need to take into consideration the interests of your investors.

The Benefits of Using Digital Printing For Your Business Card Printing Needs

Making use of a business card can help a business and its employees a great deal. They are very important aspects of any business. Business cards contain details that introduce your business to another with a sophisticated and business like air. A card usually has the name and designation of the employee, the company name, phone number and other contact details like the email address and physical address. Some individuals also include other forms of communication like the fax number, personal phone number etc. Many others do not include their personal phone numbers as they wouldn’t like to be disturbed when not at work. Certain other pieces of information such as services offered by the business and the specific service the owner of the card offers is also listed on the card sometimes.

Printing materials can be done very efficiently by using the digital form of printing. Modern technology involving the use of various media as well as different forms of printing have even gone to the extent of making customers believe that they would benefit by investing in a printer to create their own products. With that said, it is very important to consider the fact that there is a vast difference between commercial and personal printers. The quality of materials printed on commercial printers is way better than materials printed using the personal printers. It is the same with materials used for the printing purposes as well. The paper, boards and other media used to create the products when done commercially are way superior in comparison to the personal printing material. This is most obvious in business cards specifically. People who make their own cards rely on the internet for designs and templates. For individuals who are savvy with designs, this wouldn’t pose much of a threat; however individuals who are not so good at creating their own designs would need to rely on professionals for good design templates. A commercial venture would have in-house designers and graphic experts who would create spectacular looking business cards.

Digital printing is clean and gives your business cards prompt and sharp looks, this is one of the main reasons for the growing popularity of digital printing. The usage of computer graphics and fonts that are of supreme quality gives the product a professional look. The templates are very easily prepared when compared to the time-consuming and laborious traditional methods. Ready-made templates are simply mapped on pre-designed sizes of paper after which details can be filled out. This can be further beautified by the use of specific fonts, graphics and images.

3 Tips to Help You Become CEO of Your Business

Acting like an employee in your own business could be costing you your dreams of success.

Unless you grew up in an entrepreneurial family, you weren’t taught to think like a CEO. Our education system is geared to turning out good employees.

From an early age we learn to obey the rules and color within the lines. Social pressure tells us that the sky is always blue, never green, and original ideas are dangerous. We quickly learn that to be different is to risk censure and embarrassment.

Not exactly the skills or mindset of an entrepreneur.

“Employee Think” shows up in many ways, big and small. It’s why I run into so many small business owners struggling with bloated schedules and under-nourished bank accounts.

If you wonder if you are unconsciously responding to your business like an employee here’s the telltale clue. If you meet most new ideas and suggestions with the answer “Yes… but… “

“Yes, I need to use social media but… “

“Yes, I know I need to make more calls but… “

“Yes, I know a business coach could help me but… “

When you hear those kinds of answers coming out of your mouth it’s time to shift to CEO Thinking. That sounds more like “Yes… and… “. That response keeps the conversation going so you can get all the information you need to make a business decision, not an emotional one.

Promote yourself. Today.

The good news is this is you don’t need an MBA to learn the skills of a great CEO.

Here are 3 areas to start in:

Think long-term results, not short-term profit.

This requires a vision and a plan. “Vision” is one the first things you’ll see on a list of CEO responsibilitie. The Corner Office provides direction and then puts in place systems to ensure everyone is headed there. Even if you’re the only person in your business, start with vision. Knowing where you’re going and what you want to build is the foundation for good decisions.

Value your time.

Time and again I see small business owners chasing pennies with dollars because they get into action before thinking strategically. You must properly value your time. When you don’t, you fall into a black hole of activities that lead to overwhelm and stress, not profitability.

No business can last long on that basis. Shift your thinking from “I can’t afford ____ ” to “How do I find or create the resources to fund it?”

Understand what sets your business apart.

The opposite of success isn’t failure. It’s mediocrity. Find what you do better than anyone else and don’t keep quiet about it. Make it part of your vision. Share it with your prospects, customers and champions.